Welcome to the Circle.
My names JK and I'm the sole founder and illustrator here at Mind's Eye Apparel - a UK-based independent alternative clothing brand inspired by art and philosophy.
We believe in the freedom to think, create, and express.
But art isn’t just illustration. It’s music, performance, movement, and culture.
That’s why I'm launching a "Circle" of carefully chosen, like minded creatives who can help, grow and support one another.
Interested? Then read on to learn more below.


Philosophy of the Circle.
The Circle is a network of musicians, artists, and creators who support one another.
The idea is simple:
You help us grow. We help you grow.
Independent brands and independent bands working together 🤝
Circle members benefit from...
You’ll receive a personalised affiliate code (for example BANDNAME20) giving your fans 20% off Minds Eye Apparel.
Earn free merch
For every 10 garments sold using your code, you’ll receive one free item of your choice. You can keep it, wear it on stage, or give it away to fans as a competition prize.
Merch at cost price
You’ll also receive a code allowing you to buy Minds Eye Apparel at cost price (around 30% of retail) if you want to wear the gear yourself. At our current stage we can’t give away stock for free, but Circle members can access it at the lowest possible price.
Promotion through Minds Eye
You’ll get your own band page on the Minds Eye website, and we’ll promote Circle members across our social channels. Each month we’ll feature a different band in our website banner and highlight them through posts and stories.
50% off illustration & design services
Minds Eye is run by me — JK 👋, an illustrator. Circle members receive 50% off my design services if you ever need artwork, merch designs, posters or other visuals for your band.
We are NOT a corporate brand.
We are a small, independent, passion project built around a love of art, music and creative culture. The Circle exists for people who share the same passions.
If that ethos resonates with you too, then congratulations you’re invited to join The Circle.
Terms & Conditions.
We reserve the right to change and update our perks at any given time.
We reserve the right to remove people from the 'circle' at our discretion.
You have the right to opt-out of the 'Circle' programme at any point.
You must be 18+ to take part in the 'Circle' programme.


Join the circle. Today.
Fill out the form below to complete the process. Once completed we'll get in touch and provide you with your unique discount and affiliate codes.
